It can be defined as follows:
It is an important part of the enterprise's overall marketing strategy, refers to the enterprise to achieve business objectives, the use of computer Internet and other network technologies for various online/offline marketing activities. Enterprises rely on network tools and network resources to carry out marketing activities, which is a marketing method that closely combines traditional marketing principles with the unique interactive ability of modern Internet. It includes online marketing campaigns aimed at virtual markets, or online marketing campaigns serving traditional/physical markets, or offline marketing campaigns using traditional means to serve virtual markets.
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