Revo Island

1. How can social entrepreneurs such as the founders of Panda Sunglasses use their companies’ social missions to attract customers and promote their businesses?

They make Sunglasses frames with environmentally friendly bamboo, which is a light and strong wood that grows very fast. They started manufacturing in China and paired two companies to give them unique and fashionable sunglasses, floating. The next challenge for entrepreneurs is to sell their unique sunglasses and their potential to help those in need. They know that their "Conscious Capitalism" efforts will be futile without sales. After testing the sales of their sunglasses online, the three began to apply for places at various accessories fairs. One of the exhibitions they applied for was the famous ENK international trade show, which attracted more than 250000 buyers and media members worldwide. Recognized companies found leads with total sales of more than $1 billion. At the ENK show, Ko said he and his co-founder had just graduated from university and had designed a stand with a huge bamboo background that attracted a lot of attention. On one occasion, they had a conversation with three women and learned that they were buyers for Nordstrom, a retailer chain. The trade show opened many doors for young companies, with annual sales of panda Sunglasses reaching $350000 in less than two years.

2. How should the founders of Panda Sunglasses define a unique selling proposition for their company that resonates with customers?

They make their sunglasses frames from eco-friendly bamboo, a lightweight, sturdy wood that grows extremely fast. They began to manufacture in China, and Pairing the two companies gave them their unique, stylish sunglasses, which float. The entrepreneurs’ next challenge was to market their unique sunglasses and their potential to help people in need. They knew that without sales, their effort at “conscious capitalism would be for naught. After testing sales of their sunglasses online, the trio began applying for spots in various trade shows geared toward accessories. One of the shows they applied to was the prestigious ENK International trade show, which attracts more than 250,000 buyers and press members from across the globe. Companies that are accepted to the juried show find sales leads that generate total sales of more than $1 billion. At the ENK show, Ko says he and his cofounders, fresh out of college, created a booth that featured a giant bamboo backdrop that attracted a great deal of attracts more than 250,000 buyers and press members from across the globe. Companies that are accepted to the juried show find sales leads that generate total sales of more than $1 billion. At the ENK show, Ko says he and his cofounders, fresh out of college, created a booth that featured a giant bamboo backdrop that attracted a great deal of attracted a great deal of attention. At one point, they struck up a conversation with three women, who they learned were buyers from the retail chain Nordstrom. The trade show opened many doors for the young company, and less than two years after starting, Panda Sunglasses was generating annual sales of $350,000.