Revo Island

1. Today, many entrepreneurs believe that corporate culture can be a powerful competitive advantage. Because corporate culture describes values, norms, and standards that constrain individuals to perform their actions in a certain way. Culture represents specific rules and regulations within which action is expected from individuals. For example, name culture is common in many multinational companies. They believe in equality and similar status. In a hierarchy, positions play the role of boss and subordinate, but no one is responsible for anyone else.

In my opinion, I fully agree that corporate culture can be used to build a strong competitive advantage. Because if the rules and regulations are the same for everyone, it helps build a strong culture. Therefore, rules play a very important role in shaping the culture of any organization.

2. InQuicker's corporate culture appeals to employees, especially Gen X and Y employees, because it describes values, norms, and standards that constrain individuals to perform their actions in a certain way. Culture represents rules and regulations within which action is expected from individuals.

Every employee's birthday celebration, weekly lunch, cooking by all other employees in one employee's place and other culture is followed by lnQuicker to bring feeling of importance and respect employees' ideas especially belonging to generation X and Y generation all of this adds up to their contribution and their performance to their entrusted job duties. Therefore, culture plays a very important role in attracting employees.

3. As the company grows, Brody-Waite can take the following steps to maintain InQuicker's unique culture:

· Brody-Waite must be very confident and have a clear understanding of the company's rules, procedures and procedures. He must give employees a clear understanding of the company's culture as they learn about the job and the company.

· Brody-Waite must comply with the company's culture, norms and rules. Only employees follow the company culture religiously.