Revo Island

3. Write a brief memo to the founders of Panda Sunglasses outlining a bootstrap marketing plan for the company.

Panda Sunglasses is a company in which they sell sunglasses with polarized lenses.  The sunglasses are made from bamboo frames and are unique, stylish sunglasses that can float. Our sunglass frames are made from bamboo, a renewable resource that is lightweight and sturdy. We need to emphasize that we are being socially responsible in several ways.  We are providing free eye exams to the needy, using a renewable resource such as bamboo and not using plastics.

Plastics are a derivative of oil that is not only harmful to the environment but cannot be

renewed. Bamboo grows extremely fast and some say it is a wood that can save the planet. Through marketing research, we have determined that for this reason the target market for the sunglasses should be young people along with the eco-conscious and people who believe in social responsibility and because of this we should target urban areas, coastal areas and college campuses.

4. Use the business model canvas to illustrate Panda Sunglasses’ business model. Can you identify other revenue streams that could support the company? How can the company strengthen its relationships with customers?

In the business world, a company can successfully build its brand name in many ways like advertising, online marketing, social media, and a plethora of other building processes. With a little hard work and a solid business plan, business owners can get their budding companies off to the right start. But perhaps the factor most important for the continued success of a company is its relationships with customers. Through positive word-of-mouth, those customers may be the champions needed to bring in new clients and provide an overall boon to the business.

• Customer Segments: Young savvy customers, Adult customers alike. Looking for a Stylish yet eco-friendly sun glasses.
• Value Propositions: Customer buy because of eco-friendly ness, a differentiate product made out of bamboo and to indirectly contribute to society via social responsible act by panda sunglass.
• Channels: Product promoted via retail channels as an unique initiate to save the eco system from plastic and fiber using eco-friendly Bamboo. As well as prom0te the concept of social contribution via sponsoring eye heck on every product sold. It works because people, by just doing the act of buying, are able to contribute to ecosystem as well as to poor sections of the society.
• Customer Relationships: The customers would be interacted via the retail channel and via the promotional activities on social responsibility platforms.
• Revenue Streams: The revenue stream would be transaction based revenue stream. The value proposition is get an eco-friendly product and as well contribute to society indirectly.

The revenue stream based transaction based, where every time a product purchased the revenues flows in and so the revenue is based on transactions. Promotion of this unique concept via Marketing and concept promotion along with expo’s and retail channel partnerships would help to establish a connect with the customers.

5. How should the founders of Panda Sunglasses use social media to market their company and its products? What can they do to increase the traffic to and generate more sales from their company’s Website?

The founder of Panda sunglasses can advertise his brand concept and products on social networking sites commonly used by ordinary people, and publicize the special feature of buying glasses and providing eye examination. They can through the television, social software and flow star way to advertise, because now the network developed, people often use a mobile phone, so through social software propaganda more conducive to let more people to understand and concern, star propaganda effect is more outstanding, because there are traffic star will be a huge fans support, as long as they post on social software will certainly cause a lot of attention, this is helpful to promote products. And you can put these points in the eye of the web site, so that visitors to the site can immediately see, and can understand the key information.