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Companies need to be strategic in deciding where to invest. The Interface Ltd can strategically position itself in the Asia Pacific Region to lead and consolidate in countries where there are market drivers for sustainable solutions like Japan and Australia. The Interface’s sales team would focus on the region or countries that has a strong track record in waste elimination such as the and that are moving toward sustainability and which have a domestic customer base desiring modern carpeting. The candidates would likely be China, Korea, Taiwan and Hong Kong.
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