Revo Island

1.

Expand the current location by adding a second story:

Advantages include more room to manufacture pizzas and jars of pizza sauce.

Disadvantages include cost of construction, and continued lack of parking.

Move to a larger location down the block that had room for more tables:

Advantages include space for more customers, more parking spaces.

Disadvantages include higher rent, more employees.

Focus on selling jars of his red pizza sauce, Jersey Italian Gravy:

Advantages include a new source of revenue, and ability to promote the restaurant.

Disadvantages include distraction from his initial core business of selling pizzas, need to learn new skills about manufacturing, and difficulty of product placement.

2.

Dear Vega, the best decision would probably be to move your business to the large building. Expanding your business is the best way to spread the word about your pizza, and it will also invite more customers into the pizzeria. May or may not be a little pricey, but you should make sure that you are able to save up enough to move the pizzeria to the other building, it'll all be worth it in the end.

3.

Supposing that Vega chooses to relocate its business, then he can expand his analysis of potential sites beyond the central business district of Guttenberg. Because expansions are mostly lucrative and profitable for popular business entities and businesses should always opt for it positively.

The criteria that Vega should establish for screening potential sites can be that he must mostly look at issues like population residing at that particular location. Whether the population's lifestyle matches with the requirement of a new pizzeria restaurant out there? Whether there is an availability of raw materials and other resources in the new location?

To conclude it could be said that Vega has to be on his toes if he goes with an option for relocating its pizzeria to a new location. He has to be very alert and attentive.

4.

With selling his own sauce, he could mainly speak about the fact that the Italian gravy is handmade, which proves that it is organic and could be healthier than any other sauce, manufactured by name-brand businesses.

5.

To protect a certain brand name, a company must legally register its name with the authorized organization.

Secondly before approaching the organization for the brand name registration, the company should research at its level to know about the existing brand names that has been already registered to avoid any kind of legal compliances in future.

Next, the company should make its brand name so popular that it becomes difficult for another firm to adopt it or plagiarize it.

To conclude it could be said that Vega must do a lot of ground work and research before pinning down over a particular brand name and getting it registered.