Revo Island

1. Who can be an entrepreneur?

1. How does Interface demonstrate that competitive advantage and sustainability are not mutually exclusive?

3. Write a brief memo to the founders of Panda Sunglasses outlining a bootstrap marketing plan for the company.

1. Today, many entrepreneurs believe that corporate culture can be a powerful competitive advantage. Because corporate culture describes values, norms, and standards that constrain individuals to perform their actions in a certain way. Culture represents specific rules and regulations within which action is expected from individuals. For example, name culture is common in many multinational companies. They believe in equality and similar status. In a hierarchy, positions play the role of boss and subordinate, but no one is responsible for anyone else.

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1. What tips can you offer Brian Razzaque for creating a business plan that will attract the capital SocialToaster needs to fuel its growth?

1. Yes, the Zander's dilemma is a very common problem that most entrepreneurs face. The reason can be attributed to something as simple as ignoring your original customer base in a hurry to diversify your business. It is important for entrepreneurs to understand the importance of business consolidation before business expansion or diversification.

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Companies need to be strategic in deciding where to invest. The Interface Ltd can strategically position itself in the Asia Pacific Region to lead and consolidate in countries where there are market drivers for sustainable solutions like Japan and Australia. The Interface’s sales team would focus on the region or countries that has a strong track record in waste elimination such as the and that are moving toward sustainability and which have a domestic customer base desiring modern carpeting. The candidates would likely be China, Korea, Taiwan and Hong Kong.

1. How can social entrepreneurs such as the founders of Panda Sunglasses use their companies’ social missions to attract customers and promote their businesses?