Revo Island

1.

There are many ways for a business to spread itself, and some of the main things that have developed recently have also helped many businesses develop rapidly, and that is the use of the Internet. Whether there is use of email or social media to spread the news, these things are as simple as just setting up and spreading the word while sitting down, it doesn't even cost you money unless you hire a professional to build your website. Also, there's always the old way of thinking about spreading your business around by walking words, and handing out flyers and passing people, which can be quite effective given that these pedestrians may be passing through your business more than you expect. On top of that, they might even consider holding a little Open Day where they give away things like food that will attract people and make them learn more about your business.

2.

Develop a detailed marketing plan for CoolPeopleCare, providing specific ideas on how to promote the business. Why do you think the elements of your plan will succeed? The main thing we need to do is show the public "what cool people care about" through some demonstrations and have a strong voice: "If you want to make an impact in the world, come to us." That is inspiring, and just the idea of going to a non-profit organization to organize something that could change the world is exciting. This should just be for CoolPeopleCare considering that there are a lot of movements for something that will have a good impact, in this case CoolPeopleCare should touch those movements and provide them with support, the bigger the world the brighter the connected business.

3.

The important thing to remember is that Davidson started this company as an opportunity to make his own destiny, to make a difference, to reach his full potential, to contribute to society, to be recognized for his efforts, to have fun doing what he loves to do. The new product must meet his goals.

It's not obvious that companies have created a vision or mission statement, so this should be the first step they take. Students should work on developing the company's vision and mission statement. Since they are now selling books, T-shirts, coffee mugs, reusable shopping bags, Fairtrade coffee, prints, bumper stickers, students should start brainstorming after looking at the list of products available.

4.

CoolPeopleCare is the online platform founded by Sam Davidson. With the help and support of Stephen Moseley, this website CoolPeopleCare came into existence. This website helped people to contribute to the society. This website carries ideas and several ways through which an individual can contribute towards the betterment of the community and society as a whole.

The business model of CoolPeopleCare changed over time because it was the need of the hour. As every business has to modify its functions and processes sooner or later, same goes with the business model of CoolPeopleCare. They too have changed their way of working and the offerings it made to the people. Apart from the website offering the various ways and sources through which individuals can contribute towards the society, the company also started selling books, t-shirts, coffee mugs etc. to make a closer appeal and make a brand CoolPeopleCare recognized among the public.

These each of the changes in the business model worked so successfully CoolPeopleCare because the public was receptive to their change. The change in the products offered by CoolPeopleCare was right and fulfilled the needs of the general people.

5.

The following is the business model canvas for the current operations of CoolPeoplecare:

1. Sam Davidson and Stephen Moseley head the current operations of CoolPeopleCare. They are responsible for each and every business processes or changes that company goes through.
2. The current business model revolves around people who wants to make their contribution towards society but either do not have time or do not have the right and convenient platform to do so. Thus the current business model helps in catering the needs of these people by providing them easy time and ways to contribute to the society as a gratitude.
3. The website offered by CoolPeopleCare also carries an emotional beginning that pushes and motivates individuals to give a thought towards giving back to the society as a whole.
4. The company has also added selling books, t-shirts, coffee mugs etc. to make a closer appeal and make a brand CoolPeopleCare recognized among the public. This all shows and depicts the current business model of CoolPeopleCare.

6.

Expanding your horizons should always be one of the most important things to do, constantly challenging yourself so you can reflect and do better. I'm sure their business plan needs some work, but I can say that's true for most businesses, especially this type of business, given that it's original, might spark some interest. So creativity has to run through the business.