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It can be defined as follows:
It is an important part of the enterprise's overall marketing strategy, refers to the enterprise to achieve business objectives, the use of computer Internet and other network technologies for various online/offline marketing activities. Enterprises rely on network tools and network resources to carry out marketing activities, which is a marketing method that closely combines traditional marketing principles with the unique interactive ability of modern Internet. It includes online marketing campaigns aimed at virtual markets, or online marketing campaigns serving traditional/physical markets, or offline marketing campaigns using traditional means to serve virtual markets.
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Each person has personality characteristics that influence his or her buying behavior. What does personality mean in terms of buying traits?
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1.The analysis of the first shipment is not_____certified by China Commodity Inspection Bureau.
A. satisfy B. satisfied C. satisfactory D. satisfaction
2.We regret the need for you to write to us and hope the steps we are taking_____the safe arrival of all your orders in future.
A. ensure B. assure C. insure D. sure
3.We are _____ receipt of your enquiry dated 9th May.
A. on B. in C. for D. being
4.If you will send us a catalogue by air, we shall_____very much.
A. be indebted B. be grateful C. thank D. appreciate it
5. We appreciate your order, _____we very much regret that we are unable to accept any fresh orders at present owing to heavy commitments.
A. and B. but C. or D. nor
6.If you are able to _____ your price by 3%,we could probably come into business.
A. deduct B. increase C. reduce D. offer
7.Should your L/C_____us at the beginning of May, we shall be able to ship your order.
A. arrive B. reach C. come D. get
8.In reply, we have the pleasure of informing you that an L/C has been opened amounting _____ $2,000.
A. at B. to C. up D. for
9.Your delay in shipment will _____us in great difficulty.
A. cause B. lead C. conclude D. involve
10.Regarding insurance, the coverage is for 110% of invoice _____up to the port of destination.
A. worth B. price C. value D. cost
11.The _____has been shipped on S.S. “Tiantaishan” for transshipment at Hongkong per S.S. “Flying Cloud”.
A. produce B. product C. cargo D. manufacture
12.The direct steamer sailing _____your port calls at our port only around the end of the month.
A. under B. on C. with D. for
13.Your quotation of bicycles is _____high to be acceptable.
A. too B. so C. such D. as
14.It is beyond question _____we can get the necessary import license from our authorities.
A. which B. that C. when D. where
15.We shall be glad if you will agree to ship the goods to us _____before on Cash Against Documents Basis.
A. for B. because C. since D. as
16.As this item falls _____the scope of our business activities, we shall be pleased to enter into direct business relations with you at an early date.
A. with B. without C. within D. in with
17.We have quoted our most favorable price, so we are unable to _____ any counter-offer..
A. offer B. supply C. like D. entertain
18.Such a growing demand can only result_____ increased price.
A. in B. from C. to D. for
19.Please_____your utmost to expedite shipment, so that we may execute the order smoothly .
A. do B. get C. take D. make
20.Please arrange shipment of the goods booked by us with the_____possible delay.
A. most B. least C. latest D. worst
21. For goods concluded on FOB basis, freight for shipment from Shanghai to Hong –
kong is to be ________ to buyer’s account.
A. borne B. paid C. changed D. charged
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For some purpose, marketers find it useful to categorize her by age, gender, income, or occupation.
These are descriptive characteristics of the population or demographics. In other cases, marketers prefer to know about Gail's interests in clothing, music or her leisure style. Knowledge of consumer characteristics plays an extremely important role in many marketing applications, such as when a manufacturer defines a market for a product, or when an advertising agency decides to adopt appropriate technology for a particular consumer group. Gail's sorority membership had a big influence on her buying decision. Our conversations with others convey a great deal of product information and advice on using or avoiding specific brands;
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